About Jesse Bruce

A life rebuilt, repurposed, and reignited.

More than muscle - this is mindset.

Jesse Bruce’s journey started at rock bottom. Today, he’s an Ironman athlete, business owner, speaker, and beacon of hope. Overcoming addiction, trauma, and hardship, Jesse didn’t just rebuild his life, he turned it into a platform for helping others rise.

His message reaches athletes, students, corporations, and everyday people looking for meaning. Book Jesse to speak, inspire, or lead - his story transforms rooms.

Jesse Bruce

Rise. Race. Repeat.

My Ironman journey began with a dream - and no swimming ability or bike to my name. I started by swimming a single length of the pool, building slowly and steadily until I crossed the finish line at my first Ironman 70.3 in Muskoka. One year later, I pushed myself further and completed a full Ironman in Florida. It was tough, but I placed 7th in my Age Group, proving to myself I had more in the tank.

Knowing that qualifying for Kona required a top 2 finish, I kept grinding. At Ironman Tremblant, I finally hit that mark - placing 2nd in my Age Group and 7th overall - and secured my ticket to the Ironman World Championship. In 2024, I made my Kona debut and crossed the finish line with a time of 9 hours and 15 minutes, placing 20th out of 303 in my Age Group. My dad was there waiting - an unforgettable, full-circle moment.

While chasing Ironman, I was also building a business. During this time, we opened our second One Academy facility, growing our team to over 50 employees, with locations 3 and 4 already on the horizon. The journey hasn’t just been about finishing races - it’s about starting something bigger than me.

Jesse Bruce — Built by Purpose

Co-Founder. Creator. Competitor. Coach. A life forged through grit and shared through impact.
Jesse Bruce
ONE Academy

Co-founder & Program Director

Coach Jesse has competed in over 50 obstacle course races, and crushed podium finishes in ultra trails, triathlons, road races, and more. Specializing in program design, exercise correction, and sport performance, Jesse designs remarkably effective and inspiring workouts for large and small groups.

Jesse Bruce
HiFlux®

Program Developer

HiFlux® is our unique training program that’s organized in four-week phases. With each new week comes a new challenge in intensity and volume, and after four weeks, a new workout is introduced so you're always progressing.

Jesse Bruce
Speaker

Impactful. Authentic. Unforgettable.

Jesse Bruce brings raw experience, unmatched energy, and real transformation to every stage he steps on. Whether it's a school, corporate event, or athletic expo, Jesse delivers more than a talk, he delivers change.

Jesse Bruce

A Story of Rediscovering Hope, Unlocking Mental Resilience, and Building a Life you are Proud of.

Jesse Bruce’s life reads like fiction: addiction, loss, resilience, and redemption. His upcoming book is a raw, honest look into the struggles that shaped a world-class athlete and speaker.

This isn’t just a memoir - it’s a call to action for anyone fighting their own battles. Sign up now and be the first to get notified when the book drops.

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